"Michael brought a whole new level of capability to the business by breaking down the customer journey into manageable stages. He helped us spot opportunities for growth where competitors weren’t playing allowing us to scale fast. He would always find a creative way to work with our technical limitations to get tests live through the funnel, delivering results which then made it easy for us to secure additional resources. With Michael onboard we took the channel past £1bn in net sales. The results, clearly, speak for themselves."

"Working together with Michael on our UX and user research projects was an absolute dream. His user testing process is fast, straightforward, and provided valuable insights to help us sell the changes internally which was often our biggest hurdle. Michael's streamlined approach to generating hypotheses and breaking them down into easily testable parts transformed the way we design and build our experiments. He really understood the business and empowered us with the tools and knowledge to achieve results independently."

"Mike has an incredibly unique skillset and smashed our expectations in every way. Not only does he deliver results, he actually designed the features, then built and launched them for us too, saving us tens of thousands in development costs. It's rare to find someone with this set of rounded skills. He also has a no-BS approach and is great at getting everyone on board."