At The Conversion Optimisation Co., we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website The Conversion Optimisation Co. Please read this policy carefully. By using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information about you in a variety of ways. This includes:
a. Personal Data
When you visit our site, we may collect personally identifiable information, such as your name, email address, and other contact details if you choose to provide them voluntarily through forms on our website (e.g., for newsletters or inquiries).
b. Usage Data
We collect data automatically when you interact with our website. This includes your IP address, browser type, device type, operating system, and how you use the website (pages visited, time spent, etc.). This data helps us understand user behaviour and improve the website.
c. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your activity on our site. Cookies are small text files placed on your device that allow us to remember your preferences and recognise repeat visitors. Some cookies are essential for the functioning of the site, while others are used for analytics and marketing purposes.
For more information on cookies and how we use them, please refer to our Cookie Policy, which is generated dynamically by our cookie banner plugin. You can access and manage your cookie preferences via the banner at any time.
2. How We Use Your Information
We use the information we collect in the following ways:
- To provide and maintain our website.
- To improve your experience on our site.
- To analyse user behaviour via Google Analytics 4 (GA4) to help us optimise content and website performance.
- To respond to your inquiries or requests.
- To comply with legal obligations and protect against fraudulent or illegal activity.
a. Google Analytics 4 (GA4)
We use GA4 to collect and analyse anonymous data about your interactions with our website. GA4 provides insights into user behaviour, which helps us improve site performance and enhance the user experience. This data is anonymised and aggregated, meaning it cannot be used to identify you personally. You can opt-out of GA4 tracking by disabling cookies via our cookie banner or by installing the Google Analytics Opt-out Browser Add-on.
3. How We Share Your Information
We may share your information in the following circumstances:
- Third-party service providers: We may share data with vendors or service providers who help us with analytics, hosting, and other operational needs. These providers are bound by confidentiality obligations and are not permitted to use your data for any other purpose.
- Legal purposes: We may disclose your information if required by law or to protect our rights, property, or safety, or that of others.
We do not sell your personal information to third parties.
4. Data Security
We take the security of your data seriously and use industry-standard measures to protect your information from unauthorised access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee the absolute security of your information.
5. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
- The right to access – You have the right to request copies of your personal data.
- The right to rectification – You have the right to request that we correct any inaccurate information.
- The right to erasure – You have the right to request that we delete your personal data, under certain conditions.
- The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability – You have the right to request that we transfer your data to another organisation, or directly to you, under certain conditions.
If you would like to exercise any of these rights, please contact us at [email protected].
6. Cookies and Other Tracking Technologies
Our site uses cookies, and we display a cookie consent banner to inform visitors of their ability to manage cookie preferences. The cookie banner allows users to accept or reject non-essential cookies and includes a dynamically generated table of cookies used on the site. You can update your preferences at any time via the cookie banner or by adjusting your browser settings.
For more details on our use of cookies, please visit our Cookie Policy [link to cookie policy].
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page, and we will indicate the effective date at the top of the policy.
8. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
The Conversion Optimisation Co.
Email: [email protected]